While Google is incredibly discreet with their SEO algorithms, a Google employee, Matt Cutts, shared some information to help with lawn care social media integration He stated that, “Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results”. If it was in fact your SEO strategy, it would certainly be possible to have your business’s social media results rank higher than your actual business website. So in the end, even if social media might not be a direct factor in SEO algorithms, it certainly influences your SEO ranking.
Thus it is clear that your contractor social media links alone will help boost the visibility of your business online. The search engine Bing, which was responsible for over 33% of US search results in 2018, clearly states in its guidelines that “social media plays a role in today’s effort to rank well in search results… these positive signals can have an impact on how you rank organically in the long run.” With its market share growing, companies would be wise to include Bing in their SEO strategies.